In plain language
What's the cost of a custom Shopify build in Australia?
Custom Shopify builds in Australia run from $12,000 for a small DTC brand on a refined custom theme through to $80,000+ for headless Hydrogen builds with bespoke checkout and ERP integration. The cost is design and CRO judgement, not implementation hours — the work that moves conversion is product photography, PDP architecture, and pre-launch behavioural testing, not template tweaking.
We build for retail and e-commerce from a Sydney base and ship Australia-wide. Typical engagements run 6–10 weeks and start from $12,000 AUD ex-GST.
What we see on briefs from retail and e-commerce
- 01Theme-based store hitting a conversion ceiling around 1.5%
- 02PDP layout treating every product the same regardless of price band
- 03No cart drawer optimisation for AU shipping rules and Afterpay/Zip
- 04Slow Shopify theme dragging Lighthouse mobile to the low 60s
- 05Plugin sprawl: 28 apps doing what three custom sections could
What we ship for retail and e-commerce
- Custom Shopify 2.0 theme with section-based merchandising
- PDP CRO pass with social proof, AU shipping clarity, BNPL placement
- Headless Hydrogen build for brands needing bespoke storytelling
- Migration from WooCommerce or Magento with redirect mapping
- Real Lighthouse 90+ on mobile (most agencies tap out at 60-70)
Ready when you are
Build something worth visiting.
A 30-minute call. We'll show you exactly what your new site (and the AI plumbing under it, if you want any) would look like. Live, on screen. No slides, no pitch deck.