In plain language
What makes a premium gym website different from a chain?
Premium gyms compete on atmosphere — and the website is the trailer. Big, kinetic typography. Real photography of your actual coaches and floor space. A membership wall that feels exclusive instead of e-commerce. Class booking that doesn't dump users into a Mindbody page with the wrong branding. The site has to feel like the room before the user walks in.
We build for gyms and studios from a Sydney base and ship Australia-wide. Typical engagements run 5–7 weeks and start from $7,000 AUD ex-GST.
What we see on briefs from gyms and studios
- 01Mindbody/ClassPass embeds breaking visual flow and brand consistency
- 02Trainer profiles that all read the same — no personality
- 03Hero photography that looks like every other gym ('hands chalked, ropes')
- 04Generic class descriptions instead of specific outcomes
- 05Slow site killing Google rankings against franchise competitors with bigger SEO budgets
What we ship for gyms and studios
- Custom-styled Mindbody, Glofox or Hapana booking widgets
- Kinetic typography and motion that signals premium
- Per-class landing pages targeting 'pilates Bondi' / 'reformer Surry Hills' searches
- Trainer profiles with individual bios, philosophy, social links
- Membership funnel: trial offer → tour booking → join
Ready when you are
Build something worth visiting.
A 30-minute call. We'll show you exactly what your new site (and the AI plumbing under it, if you want any) would look like. Live, on screen. No slides, no pitch deck.