In plain language
How do custom-home builders win premium clients online?
Custom-home buyers research for nine to twelve months before they brief a builder. Your site is their longest single touchpoint. The winning move isn't more pages — it's editorial-grade project galleries, slow-paced storytelling, and an inquiry form that asks the right qualifying questions so you only spend time on briefs worth quoting.
We build for builders from a Sydney base and ship Australia-wide. Typical engagements run 6–8 weeks and start from $8,000 AUD ex-GST.
What we see on briefs from builders
- 01Portfolio sites that compress beautiful architecture into thumbnail grids
- 02No qualifying questions on inquiry forms, so the inbox fills with $400k 'budgets'
- 03Awards and HIA accreditation hidden in the footer instead of headlining trust
- 04No process page, so prospects can't tell you apart from the cheaper builder down the road
- 05Slow image-heavy sites that fail Core Web Vitals on the architects' iPad demos
What we ship for builders
- Editorial project case studies with architect/photographer credits
- Lazy-loaded high-res image gallery (no Squarespace compression artefacts)
- Process timeline page explaining design → DA → tender → build → handover
- Awards block with HIA, MBA and BPN-style media mentions
- Two-stage inquiry form: budget, suburb, project type before message
Ready when you are
Build something worth visiting.
A 30-minute call. We'll show you exactly what your new site (and the AI plumbing under it, if you want any) would look like. Live, on screen. No slides, no pitch deck.